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That keyword triggered the booking process and allowed people to schedule a class entirely inside the Instagram app. Once in Instagram Messenger, people typed “citas” into the chat. Gold’s Gym published a mix of content, like Stories and feed posts, to promote the Instagram-based booking service. Promote bot entry points through organic content.The brand saw a 9X lift in bookings through Instagram and a 99% decrease in support response time. The Instagram bot was a success for Gold’s Gym. To streamline class signups, the brand turned to Instagram Automation by Man圜hat and Calendly. After government guidelines required gyms to have a booking system to reopen. The brand has built a loyal following on social media, connecting with a dedicated community of local fitness enthusiasts and gym-goers.īefore the pandemic, Gold’s Gym members could walk into the gym’s fitness classes, with no hassle. Gold’s Gym Costa Rica is a premier fitness center in San José, the country’s largest city.

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People could click to see case studies, sign-up for a free account, or keep browsing the blog. To maximize the bot’s impact, we offered people different options at the end of the flow.

Give people more engagement opportunities after a conversion event.

This visual language helped make a text-based conversation funny, entertaining, and engaging. The bot expressed different emotions using GIFs relevant to a user’s actions throughout the flow. The website chatbot helped us increase email subscribers by 50% in two months. Roma by Rochi built an Instagram bot to assist a recent giveaway, resulting in a 741% lift in engagement and an 82% increase in reach in one week. It regularly ran “tag and like” giveaways on Instagram but couldn’t figure out how engagement impacted its bottom line. The brand gets high engagement on its Instagram profile from Story mentions, comments, and likes.

With only one retail store in Mar del Plata, Argentina, its popularity has skyrocketed on Instagram thanks to its in-house star, Rochi, and collection of trend-led pieces available for sale to fans (which the brand refers to as “Diosas,” or goddesses). Roma by Rochi is a fashion brand that empowers women to embrace their personal style. Then, the bot directed them to sign-up for the event. If people entered the Instagram Messenger chatbot through the keyword “summit”, they chatted with the bot to learn more about his upcoming event, Success Summit. Using Man圜hat’s Randomizer tool, the bot replied to people individually with various responses so no one got the same blanket statement. With Man圜hat’s Story Mentions trigger in place, Brookes’ Messenger bot responded to people’s messages and Story mentions automatically, making them feel heard and valued.

Chatbots help engage followers at scale.

He used Instagram Automation by Man圜hat to streamline conversations and respond to every one right away.īrookes’s chatbot helped him achieve a 40% lift in Instagram story engagement and drove 200 sales page views in 30 minutes during one campaign. Brookes gets a ton of Instagram DMs daily, but can’t reply to everyone promptly. His Instagram account has over 140,000 followers and is the main communication channel with his audience.

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They could sign-up or continue to get more information at any point in the conversation.įrazer Brookes is a popular network marketer that educates other network marketers on how to grow their business on social media. Once inside the Instagram Messenger experience, users could learn more about the masterclass and its offering. For Donna Eden, a guest teacher for the masterclass, people message the brand with the keyword “energy” to trigger the bot flow. Mindvalley created Instagram stories with CTA text telling people to message a specific keyword sign-up for the masterclass. Lessons learned from this chatbot example: The results included a 522% increase in masterclass signups and a 99% decrease in response time on Instagram.

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